For the Chapter 10 blog post, read the Interactive Session - Organizations, Twitter Searches for a Business Model, on pages 385-386. Then, in a detailed post, answer case study questions 1-4.
1* Based on your reading in this chapter, how would you characterize Twitter’s business model?
Twitter began as a web-based version of popular text messages, with few business model. What I believe that, in few months Twitter will be the most popular in business model and the most developed. Based on my understanding, the business on Twitter based on advertising that might Twitter's commercial information. In April 2010, Twitter announced its first foray into the big-time ad marketplace with promoted Tweets. Think twitter search engine. -------------------------------
2* If Twitter is to have a revenue model, which of the revenue models described in this chapter would work?
1. Promoted Tweets Are not really ads because they look like all other tweets, just a part of the tweet stream of messages. Many of the advertisers who want to get a lot of customers base by promoted tweets. 2. Promoted Trends are trend that companies would like to initiate. Many of users opt for promoted trends by advertisers. Many companies development by Twitter revenue model. 3. Promoted Accounts or Earlybird accounts Marketing campaigns in entertainment, fashion, luxury goods, and I think a lot of big companies spending many in establishing it on Twitter. And Twitter has over 50,000 earlybird followers and hopes and hopes to reach “influential,” people who shape the purchasing decisions of many others.
I think the revenue models would work in Accounts which users can follow to receive special offers. And many big companies are offering that.
Advertisers used it to get revenue models, that what I think. And most of the company doing like that. ----------------------------
3* What is the most important asset that Twitter has, and how could it monetize this asset?
I think the most important asset is to give attention for the users and audience size, and database of tweets that contains the comments observations and opinions of the audience. These are real-time and spontaneous observations. The powerful search engine that mines for tweet patterns, then the powerful of the distribution medium.
Advertising. In April 2010, Twitter announced its first foray into the big-time ad marketplace with promoted Tweets. Think twitter search engine: in response to a user's query to Twitter's search function for, say netbook, a best buy ad for netbooks will be displayed. The second monetization effort announced in June 2010 called Promoted Trends. Another monetizing service is temporal real–time search. ---------------------------
4* What impact will a high customer churn rate have on Twitter’s potential advertising revenue?
I think that the customer churn rate is making a lot of impact in the revenue and making many profit for subscription in their companies or products. In Oct 2010, Twitter was recording over 1.2 million tweet a month. On other hand, experts believe that 80 percent of tweets are generated by only 10 percent of users. Even more disturbing is that Twitter has a 60 percent churn rate: only 40 percent of the users remain more than one month. what I understand from the chapter that the company is losing a lot. Twitter has generated losses and has unknown revenue, but in Feb 2009, it raised $35 million in deal that valued the company at $255 million. Twitter announced it had raised $100 million in additional funding.
1* Based on your reading in this chapter, how would you characterize Twitter’s business model?
ReplyDeleteTwitter began as a web-based version of popular text messages, with few business model. What I believe that, in few months Twitter will be the most popular in business model and the most developed.
Based on my understanding, the business on Twitter based on advertising that might Twitter's commercial information. In April 2010, Twitter announced its first foray into the big-time ad marketplace with promoted Tweets. Think twitter search engine.
-------------------------------
2* If Twitter is to have a revenue model, which of the revenue models described in this chapter would work?
1. Promoted Tweets
Are not really ads because they look like all other tweets, just a part of the tweet stream of messages. Many of the advertisers who want to get a lot of customers base by promoted tweets.
2. Promoted Trends
are trend that companies would like to initiate. Many of users opt for promoted trends by advertisers. Many companies development by Twitter revenue model.
3. Promoted Accounts or Earlybird accounts
Marketing campaigns in entertainment, fashion, luxury goods, and I think a lot of big companies spending many in establishing it on Twitter. And Twitter has over 50,000 earlybird followers and hopes and hopes to reach “influential,” people who shape the purchasing decisions of many others.
I think the revenue models would work in Accounts which users can follow to receive special offers. And many big companies are offering that.
Advertisers used it to get revenue models, that what I think. And most of the company doing like that.
----------------------------
3* What is the most important asset that Twitter has, and how could it monetize this asset?
I think the most important asset is to give attention for the users and audience size, and database of tweets that contains the comments observations and opinions of the audience. These are real-time and spontaneous observations.
The powerful search engine that mines for tweet patterns, then the powerful of the distribution medium.
Advertising. In April 2010, Twitter announced its first foray into the big-time ad marketplace with promoted Tweets. Think twitter search engine: in response to a user's query to Twitter's search function for, say netbook, a best buy ad for netbooks will be displayed.
The second monetization effort announced in June 2010 called Promoted Trends.
Another monetizing service is temporal real–time search.
---------------------------
4* What impact will a high customer churn rate have on Twitter’s potential advertising revenue?
I think that the customer churn rate is making a lot of impact in the revenue and making many profit for subscription in their companies or products.
In Oct 2010, Twitter was recording over 1.2 million tweet a month. On other hand, experts believe that 80 percent of tweets are generated by only 10 percent of users. Even more disturbing is that Twitter has a 60 percent churn rate: only 40 percent of the users remain more than one month. what I understand from the chapter that the company is losing a lot.
Twitter has generated losses and has unknown revenue, but in Feb 2009, it raised $35 million in deal that valued the company at $255 million. Twitter announced it had raised $100 million in additional funding.
Thank you.
DeleteWelcome :)
Deletefirsts few ques r nt complitted.... plzz give full ans
Deletemany many thank's
ReplyDeleteياخي الله يعطيك الله
ReplyDeleteساعدتنا كتير ونحنا من طلاب جامعة الطائف
الله يوفقك ويسهلك
thanks alot
ReplyDeletetnx a lot......
ReplyDeletethanks allot
ReplyDelete